Marketing Offerings

Advertising and Marketing Plans
-One-time consulting on media buys 
-Overseeing media purchase 
-Media partnering for cost efficiencies 

Market Research 
-Focus Groups 
-Phone research
-Intercept Research
-Executive Summary of data collection to include recommendations 

Sponsorship Development 
-Sponsorship plan and development for both sides of the sponsorship equation
-Special focus on "smaller to mid-size" attraction opportunities in sponsorship

Branding Strategy
-Strategic planning for branding initiatives

Customer Service Initiatives 
-Secret Shop services monitoring bank standards and employees 
-Reward Program development to honor employees 

Special Event Development 
-Developing programs to extend sponsorships and other community activities
-Assist negotiations with partners

Tourism Marketing 
-Develpment of tourism programs for both the individual and group traveler. Focus groups and other marketing researhc programs are available. Partnership and Sponsorhip program development. 

Web Development 
-Overseeing and develop web initiatives to expand content and deliver brand position 
-E-mail collection initiatives both online and off 

Public Relations 
-Develop press releases to expand on community initiatives-Develop press events to highlight bank involvement in community outreach 

Graphic Design
-Advertising creative development to include print and collateral

 

 

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