| Marketing
Offerings
Advertising and Marketing Plans
-One-time consulting on media buys
-Overseeing media purchase
-Media partnering for cost efficiencies
Market Research
-Focus Groups
-Phone research
-Intercept Research
-Executive Summary of data collection to include recommendations
Sponsorship Development
-Sponsorship plan and development for both sides of the sponsorship
equation
-Special focus on "smaller to mid-size" attraction opportunities
in sponsorship
Branding Strategy
-Strategic planning for branding initiatives
Customer Service Initiatives
-Secret Shop services monitoring bank standards and employees
-Reward Program development to honor employees
Special Event Development
-Developing programs to extend sponsorships and other community
activities
-Assist negotiations with partners
Tourism Marketing
-Develpment of tourism programs for both the individual and group
traveler. Focus groups and other marketing researhc programs are
available. Partnership and Sponsorhip program development.
Web Development
-Overseeing and develop web initiatives to expand content and deliver
brand position
-E-mail collection initiatives both online and off
Public Relations
-Develop press releases to expand on community initiatives-Develop
press events to highlight bank involvement in community outreach
Graphic Design
-Advertising creative development to include print and collateral
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